23:47Website enquiry
They ask after you've gone home
Most people do their research in the evening, when there's no one there to reply.
"Hi, do you have anything available next week?"
AI assistants for UK businesses
Your front desk never closes.
An AI assistant on your website that answers customers from your own information, in their language, at any hour, and sends your team the enquiries that are ready to act on. We set it up and look after it for you.
No contract during the pilot. Nothing for your team to install.
Example · AssistantExample chat
24/7Answers day and night, weekends included
<5sTypical time to a full answer
12Languages for the chat window and forms; replies in many more
30-dayFree pilot, set up for you
The problem
Enquiries don't keep office hours.
Customers research in the evening, at weekends and from other time zones. When nobody answers, they ask whoever replies first.
02:13Website enquiry
They ask the same things
Prices, availability, what's included, how to book. Your team answers them again and again.
"How much does it cost, and is anything else included?"
06:58Website enquiry
They don't wait
A slow or English-only answer can send a customer to whoever answered first.
"¿Alguien puede ayudarme hoy?"
How it works
Live on your website in three stops.
Send us your information
Brochures, price lists, website pages, FAQs: whatever your team uses to answer customers. We turn it into your assistant's knowledge.
PDFs and documentsWeb pagesFAQsPrice lists
We build and test your assistant
Your colours, your name, the questions you need answered before you can quote, and safe limits on topics it shouldn't advise on. We test it with real customer questions before it goes live.
Your brandingYour enquiry questionsGuardrails
Add one line to your website
Paste one line of code, or send it to whoever looks after your website. It works on most websites and builders.
<script src="…/widget.js" data-business="your-business"></script>
What it does
More than a chatbot. A front desk.
Answers from your information
Only uses what you give it. If something isn't covered, it says so, instead of guessing prices, dates or availability.
Speaks their language
Replies in the language your customer writes in. The chat window and forms switch too, including right-to-left Arabic.
Knows when to hand over
Spots customers who are ready to book or want a person, and asks for their details at the right moment, not on every message.
Your questions, your form
Collects exactly what you need to quote: dates, budget, service, phone or WhatsApp. Customers can skip email if they prefer.
Briefs your team
Every enquiry arrives by email and in a dashboard, with a one-line English summary and the customer's language.
Safe by design
Guardrails for topics it shouldn't advise on, spam and abuse protection, and a data processing agreement with every client.
Services
Answer. Automate. Build.
The assistant is where most clients start. When you're ready, we can take more off your plate.
Automation, working
See the busywork run itself.
A patient writes in. They are answered straight away in their own language, booked in, reminded, and invoiced, while the practice's back office stays up to date. Try it yourself: it is a made-up practice, and nothing is real.
- Enquiries followed up and never forgotten
- Bookings, reminders and invoices handled for you
- Invoices and forms read and checked before anything is filed
From question to lead
They ask in their language. You get a lead in yours.
- The customer gets a real answer straight away, in their own language
- When they're ready, the assistant asks for the details you need
- Your team gets an English summary, ready to reply to
- Every conversation is saved in your dashboard
Customer writes, 01:12
مرحبًا، أريد حجز موعد هذا الأسبوع. هل لديكم وقت يوم الخميس؟
Your team receives
New enquiry Ready to act
SummaryWants to book an appointment on Thursday
LanguageArabic
ContactWhatsApp number provided
Received01:12, replied instantly
Live demos
Don't take our word for it. Try one.
Three example businesses with real assistants. Ask anything, in any language, and see what happens. All demos →
Local trade: a plumbing company
Emergency call-outs, prices and coverage areas. Try "I have a leak and need someone today."
Open demo →
Education: a language school
Courses, start dates and accommodation for international students. Try asking in Spanish, Arabic or Chinese.
Open demo →
Health: a dental practice
NHS and private prices, same-day emergencies and nervous patients. Try "I have toothache, can someone see me today?"
Open demo →
Why Assist Street
You could build a chatbot yourself. Here's the difference.
Typical DIY chatbot
Assist Street
Setup and updates
Your staff build it and keep it current
We do it, including updates when your prices or details change
Enquiry details
Usually a name and email
The questions you need answered to quote, plus email or WhatsApp
Customer's language
Replies may be multilingual; buttons and forms often English only
Replies, buttons and forms in their language, including right-to-left
What your team gets
A transcript to read
An English summary, the language, and a "ready to act" flag
Your time
Hours to set up and maintain
None. Send us your information, and we handle the rest
Pricing
Start free. Stay because it works.
Every client starts with a free 30-day pilot. At the end, you see every conversation and enquiry it handled, then decide.
Pilot
£0 for 30 days
No contract, no card
- Full assistant on your website
- Your information and enquiry questions
- Email alerts and dashboard
- A review of every conversation at the end
Essentials
£75 / month
+ £200 one-off setup
- Assistant on your website
- Answers from your information
- Your questions on the enquiry form
- Email alerts and dashboard
Early client price
Managed
£200£150 / month
+ £400 one-off setup
- Everything in Essentials
- We update your information whenever it changes
- Monthly review of unanswered questions
- Monthly report on enquiries
Add-ons, websites, automations and workshops are on the full pricing page →
Questions
Good questions to ask.
Will it make things up?
It's instructed to answer only from the information you provide. When something isn't covered, it says so and offers to pass the question to your team. You can read every conversation in your dashboard.
What does my team need to do?
Send us your information and add one line of code to your website, or ask whoever manages it to. We do the setup, testing and updates.
Which languages does it speak?
It replies in the language the customer writes in. The chat window and enquiry form are translated into 12 languages, including Arabic (right to left), Chinese, Spanish, Turkish, Japanese and Russian.
Will it work with my website?
It works on most websites and site builders that let you add a line of code. If yours doesn't, we'll find a way together.
What about data protection?
We sign a data processing agreement with every client, the chat shows customers a notice that your team may read it, and we delete a customer's data on request. See our privacy policy for details.
What happens after the free pilot?
You see every conversation and enquiry it handled. If it's worth it, choose a plan. If not, we remove it, with no charge and no awkward conversation.
Can it answer on WhatsApp?
Not yet. It's in development. Customers can already leave a WhatsApp number instead of an email in the enquiry form.
Who's behind it
Built and looked after by real people.
Assist Street is a small team based in London, with a background in software engineering and artificial intelligence.
We build every assistant ourselves and look after it once it's live, so you deal directly with the people who built it, not a support queue.
The Assist Street team Assist Street Ltd, London
Free 30-day pilot
Let your website answer tonight.
Tell Lumi, our assistant, about your business and leave your details. I'll get back to you within one working day.
Or email hello@assiststreet.co.uk